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All posts by danmac30

Ducon – Testimonial

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“My experience was like being blind entering the unknown world of marketing and being able to put my trust into somebody to help navigate my way, thanks. Extremely satisfied, very knowledgeable, helpful and fun.” November 2009.

Peter Mason – CEO

 

The Account Studio – Testimonial

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“I came across Danielle by chance on a business forum we are both members of and her comments struck a chord. I have since hired Danielle to re-brand my business, The Accounts Studio, and to help me develop a new direction and marketing plan. She has consistently come up with fantastic ideas and tools and I will be continuing to work with her on an ongoing basis. Danielle’s suggestions are innovative and cost effective and her communication is excellent. Having worked with other marketing companies in the past, I would certainly rate Danielle and her business at the top of the pile, as both a strategic and imaginative thinker, as well as giving great value. I would definitely recommend her without any hesitation.” November 20, 2010

Sophie Andrews – Owner

Market Culture – Testimonial

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“Danielle is a high energy person and a great creative thinker. She is unique in that she has strong marketing and organizational behavior backgrounds; a combination that results in significant value-add as a consultant. As a sounding board, I particularly appreciate that Danielle holds you accountable to defending your ideas from the customers’ point of view, which I think is one of her greatest attributes. These skills coupled with being team player, and her practical nature ensures that what she delivers as a marketing consultant, is always in high demand. The fact that I frequently call her from my office in Boston for her assistance is testament to the fact that I hold her in high regard as a business/marketing/organizational behavior expert.” July 16, 2008

Sean Gallagher, Partner MarketCulture

Adapt Solutions – Testimonial

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“Danielle has been great at helping us focus our marketing efforts. Her ideas and energy really help us to make sure we get results from our marketing dollars. Since working with Dan we have been able to focus what we do, when we do it and how to get the best results. Something we never could have achieved without her help.” August 3, 2008

Jamie Burmiester, Director

Stockdale Testimonial

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Tom Stockdale CEO

“I found dealing with Dan fantastic because of:

1. Your unwavering commitment to the best interests of my business and to me personally

2. The high energy attitude you bring to every meeting

3. Your in depth understanding of effective leadership and how to build high performing teams

4. The passion for good sales and marketing strategies you have

5. The way you can create and run tailored workshops to meet our needs

6. All the homework and research you do between meetings to find the best solutions for any issue we have.”

Start with the customer to make your online marketing effective

By | Online Marketing, Service Marketing, Small Business Marketing | No Comments

It might seem obvious the it is always the hardest conversation I have with small business owners is around their customers. Narrow your focus down to those ideal customers that your services is made for. This means not everyone with a pulse. Tom Fishburne cartoon is a common scenario I see when I chat with business owners. There is a tendency to want to attract everyone and by default, you attract no-body.

Everything becomes easier when you have focus. So many small businesses are now trying to grapple with online marketing. They ask me, “should I be doing adwords, social media, email marketing, Facebook” etc. It always comes back to who is your target customers and where do they hang out? Are they using social media? What words are they typing into google to find your services.

Online marketing can be very affordable and is a necessary part of your marketing. Let’s face it, we all use google to search online, we are all shopping online and we are all seeking out recommendations online before we buy. If your small business doesn’t have an online strategy then you are invisible. Talk to us about how we can support you with a digital marketing strategy today. One that suits your budget and gets results.

 

Quote from E-Myth

“If you have identity issues, if you, as the leader, don’t know who you are and what values you stand for, what do you think the likelihood is that your business will suffer from the same identity disorder?

Look at yourself. Do you want to be liked by everyone? Have you not taken the time to understand who you are as a leader and what values you represent? If this describes you, then root out the assumptions and beliefs at play here. Dive into yourself and discover the unique ‘you’ that has come into existence to bring value to the world. Now, do the same sort of inquiry for your business. Discover your true business identity, and then watch as the right customers are magnetically attracted to your clear brand promise. Don’t worry about alienating some. Focus on those who you can best serve, and see your business grow exponentially towards your dreams.”

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