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Category Archives: Content strategy

10 Ways to write an E-book

By | Branding, Content Marketing, Content strategy | No Comments

Writing an e-book gives your audience a chance to see your expertise. It is a way of giving your audience a taste of you without buying a premium product or service. The end goal of the e-book is to build your credibility with your ideal audience but also create a list of leads that you can nurture over time.

So how do you write an e-book? Here are 10 ways.DeathtoStock_Desk11

Here are some of my suggestions.

1. Expand on a topic of one of your blog posts. Your e-book doesn’t have to be a tell all but could focus on a particular area or niche.

2. You could combine some related articles you have written into a report or overview

3. You could ask others to contribute by asking a question on a social media forum and write-up the answers

4. You could ask someone to interview you and then transcribe the interview

5. You could interview someone else. I have done this on my podcast and these interviews could then be used to create a e-book.

6. You could list all the top questions you get asked by clients and do an Expert FAQ as an e-book

7. You could hire someone to write it for you. With so many freelancing sites for copywriting this might be a way to create a thought-leadership piece quickly.

8. You could curate other people’s content and the reference them to create a book

9.You could attend a presentation and then create top hints.

10. You could edit a presentation and handbook and make a special report.

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