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Category Archives: Customer Insight

Think Like A Customer

By | Customer experience, Customer Insight, Small Business Marketing | No Comments

We believe there is no more important approach to your marketing than a customer centric one!

Analyst Anthony Mullen from Forrester explains it well,

“If you are delighting consumers then you have all the time in the world with them but if you are frustrating them then each second is torture they will want to pay you back for. Freedom of information and publishing means that customers know what standards can be expected and are tooled up to take a social hatchet to brands that abuse their privilege.  Getting the customer experience right and respecting consumers time is a survival imperative.”

Customer Centric Marketing is all about creating a brand and a culture that focuses on the customer. All decisions are made in light of what is best for the customer, but not just any customer, your ideal customer. You can only create a delightful, “wow” experience for the customer if you create touch points for the customer to feel your brand along their journey with you. These touch points should be deliberate, tweaked, measured and everyone in the companies responsibility.

To book a customer centric workshop here.

Thoughtleaders in Customer Centric methodology

Jeanne Bliss – Customer Bliss

Bill Self Customer 3D

Symplicit – customer mapping, personnas

Strativity – customer experience Wow brands e-book

The DiJulius Group – Customer experience

John Spence – building high performing teams

Innovation Management – creating innovations with customers

Co-creating foundation

What’s in a name?

By | customer centric marketing, Customer Insight, Customer Insight | No Comments

TolunaThis week I have been in a branding workshop with a client and we have been contemplating changing the name of their company. I would love some feedback in this survey question to help us decide. Getting feedback from small business owners that is honest, quick and to the point is so valuable. I would really appreciate your insights! The tool I used is Toluna’s Quick Surveys. It is an awesome tool for canvassing feedback quickly via crowd sourcing.

Feedback on a name

Survey Feedback on a name – urgent!

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