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Category Archives: Packaging

How to work with Us

By | Marketing Strategy, Packaging, Small Business Marketing | No Comments

We know that every small business is different and you will be looking for the right marketing resource. That is why we have come up with a number of ways to engage with us.

Marketing Strategy workshop – for a small investment of $250 you can have a meeting and see if we are a good fit and get some immediate marketing strategy to apply to your workshop. This is a good place to start if you haven’t yet worked out your marketing approach.

Small Business Package – allows us to work together with you over a series of workshops to uncover your strategy and put together a one page plan.

Fast Track workshop is a one day planning session for a small business to create a marketing plan.
Web Design Package – is perfect if you are in the process of redesigning your web and want to make sure it will attract your ideal customers with call to actions.

Branding Package – is great if you are rebranding your business and want to think through the “why” of your identity. This builds the style guide and the key marketing messages.

Digital Marketing covers all social media creation and planning so it is wrapped up in your core marketing strategy.

The Customer Centric Workhop focuses on mapping out your customer’s buying path so you can become more customer centric and test your internal values and value proposition.

Retainer Options are very useful and economical for a small business with no marketing resource but know they need an ongoing affordable marketing person. We only do a number of these per year so we can service our existing clients well.

Online Coaching Package is for those remote businesses that want an online resource to communicate with about their marketing.

Packaging is a key differentiator that creates success!

By | Branding, Packaging, Small Business Marketing | No Comments

Small businesses can undersell themselves by not presenting a cohesive well thought through look and feel to their business and  just not packaging their offering very well. I am not just talking about the immediate branding, but also the way you present an idea so your client or customer can understand it, and feel that it is tailored solution just for them.

This packaging assists the sales process and leads to increased conversion rates, that means they buy more readily!

Packaging is something I have been investigating and am very passionate about. I love great packaging, because so few companies do it really well. Moo.com sent me some mini cards a few weeks go and I still sprout about their packaging. From the Yay! sticker on the outside to the beautiful presentation inside. It is so different and unexpected. A delightful experience.

Why don’t more service businesses package their offering to attract prospects and give a delightful experience?

Why don’t  more accountants package, hairdressers, in fact any service provider or professional service? And I don’t mean just list what is in the package but present it with personality. It takes such little effort, but can make a huge different to the uptake of your offering, especially if you create an introductory or free offering. I started using Wufoo as a free forms tool and upgraded because it provided value I couldn’t live without. Not only did they provide value but they did it in a fun way. How can you package your offering to make it more attractive and easier for your potential customers to buy?

 

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