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Category Archives: Social Media

How do you measure social media?

By | Marketing Automated Technology, Small Business Marketing, Social Media | No Comments

How do you measure your social media? This is an interesting query because in my book social media has several purposes.

  • Build a community, tribe, group – so numbers, attrition, new members is an important measurement
  • Likability – engagement, shares, comments, forwards is a measure
  • Take action – attend events, buy services or products, contact

These are my key actions, so what then should I be measuring.

With my clients I always start with a benchmark. Where are we today? This way over 12 months you can see how you have achieved each of these key purposes.

Social Media Measurement

Step1. Start with a benchmark. The simple start might be how many people subscribe, like, follow, join your social media profiles. You can have two measures here, your company profile or your personal profile. I started with company.

Step 2. You can use something like Sproutsocial,Hootsuite, Tweetdeck, or Nimble to assess the level of engagement with your brand (personal or company). This gives you an indication of whether they are engaged with you and to what extent their engagement is active.

Step 3. Work out the conversion. Conversion could be how many connections lead to work, potential partners, media coverage, business suppliers. Whatever your measurement list is.

Today as marketers we need to be not only people who understand our customers and the value of the products and services we offer but measure our marketing effectiveness.

 

Content trends and what’s working

By | Content Marketing, Small Business Marketing, Social Media, Thoughtleadership and Content Marketing | No Comments

The Content Marketing Institute is a favorite resource for me and they have some great research into what B2B companies are using as great content format.


This is a really good article by the Content Institute. B2B businesses are really ramping up on content. My hope is that they are really using the content in context and not adding to the junk we have to shift through. Here is the full research from the Content Marketing Institute.

 

 

Tips from CMI
Content Marketing Institute Research

Content Marketing Institute Research

B2B and social buyer behaviour

By | CRM and lead generation, Customer experience, Customer Insight, Marketing Automated Technology, Online Marketing, Small Business Marketing, Social Media | No Comments

Selling Through Social Media to Close More Leads
Selling Through Social Media to Close More Leads
InsideView

This Info graphic explains some of the behavioural changes I am seeing in the B2B space. People are accessing, connecting and researching online and using social tools to do this. CRM social aggregators like Nimble and Inside View are giving a 360 view of customers. In today’s economy B2B companies are decreasing their marketing dollars and spending more online. A recent survey by B2B Magazine revealed that over 48% of those surveyed were increasing their online marketing spend.

In a recent study done by KnowledgeStorm of B2B technology decision makers the following statistics were revealed:

  • 90% Participate in Video
  • 80% Participate in Blogs
  • 80% Participate in Wikis
  • 69% Participate in Social Networks
  • 53% Participate in Podcasts

In the same study it was shared that of 69% of B2B buyers use social networks “primarily for business networking and development.”

At a minimum B2B businesses should at least be involved in communities and social network where there customers already are. Explore the opportunity to reach out to key influencers in your target market and optimize your content and social media applications for syndication.

Social media enables you to :

  • Share your expertise and knowledge
  • Tap into the wisdom of your consumers
  • Enables customers helping customers
  • Engages prospects through customer evangelism

Here is a video about this B2B changing space.

Business is social, your customers are asking for it

By | Marketing Technology, Small Business Marketing, Social Media, Thoughtleadership and Content Marketing | No Comments

This video from Salesforce gives a good overview of how technology is changing our businesses. How do you collaborate with your customers? Have you embraced technology? Have you embraced social media? Learn why you should. Collaboration, marketing, selling and business is in a huge transformation. I see it every day. It is time to make the commitment to shift your thoughts around how you do business or be left behind.Digital Marketing E-News – Marketing Technology changing business – http://eepurl.com/qvJFf

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