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The Content Marketing Institute is a favorite resource for me and they have some great research into what B2B companies are using as great content format.


This is a really good article by the Content Institute. B2B businesses are really ramping up on content. My hope is that they are really using the content in context and not adding to the junk we have to shift through. Here is the full research from the Content Marketing Institute.

 

 

Tips from CMI
Content Marketing Institute Research

Content Marketing Institute Research

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