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Customer Segmentation: Do you need to do it?

Gone are the days when it was okay to lump all your contacts into a database and be done with it. As a business, you really need to be smarter. Customer segmentation is about grouping your customers according to a criteria that makes their experience with you better. It might start with looking at your contact form on your website? Is it a smart form? Does it collect information that you can use to segment your contacts.

Does it ask for:
Product/ Service: what each customer getsCustomer Segmentation based on Lifecycle
Size of customer
Lifecycle: prospect, new customer, longer term customer
Region: location
Industry Type:

This presentation by Joel Knight asks the sort of questions that as a small business you should be considering. (25 mins well spent)

About danielle@macinnismarketing.com.au

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