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I’m the customer and I don’t have to do anything.

Now it is touted that up to 85% of the buyers journey is done without you, the seller. As the customer I don’t have to do anything.buyers journey

“In fact, the marketer who really understands how the game is played now knows that marketing, and really all business, has been flipped around — the customer is now in control of what they hear, where they hear it and whether or not they choose to engage. They are conducting their own research before making purchases, their ability to talk about your brand has an almost unlimited reach, and as a marketer it’s imperative to understand how your audience wants to engage.” Marketingdrive.com

Here is a great video from Brand Matters about how a brand can be human:

What are you doing to personalise and engage with your customers?

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