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Social media as a trend or savvy marketing tool

eMarketing@commerce site explains:

With social media’s awareness among marketers reaching feverish pitch, it can be tempting to simply parrot “social media” as a go-to cutting edge marketing tactic for 2009.

Unfortunately, this manner of thinking is at once both overly-inclusive and short-sighted.

TopRank® Online Marketing recently asked its readers, via a poll on Online Marketing Blog, “What 3 digital marketing channels & tactics will you emphasize in 2009?”  The results, published ineMarketing & Commerce, may be seen here.

Not surprisingly, social media related channels encompassed three of the top four tactics being emphasized by marketers in 2009:
•    #1 – Blogging – 34%
•    #2 – Microblogging & Twitter – 29%
•    #4 – Social networking – 26%

Most telling, is that savvy marketers are not identifying “social media” as a tactic in and of itself.  Rather, these marketers are identifying the individual components of a social media initiative as ingredients to be added to their overall marketing mix.

So wake up, social marketing is all about giving. It is about networking by caring enough to spread the good stuff to help your customers in the way they want to here it. It is not about you! It is about solving customer’s problems by providing the information, services and products they need. Sometimes the best thing you can do is say “well I don’t do that but here is someone that can”.


Build your credibility, like-ability and your value by being authentic, and caring enough to listen to what customers want and if you aren’t the expert, send them to someone who is.

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