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Expectation setting

Expectation setting, do we need to just lead the way?

By | customer centric marketing, Service Marketing, Small Business Marketing | One Comment

Maybe we expect too little and our employees and customers can make the jump? Maybe it is all about setting the expectations with a clear path. In this video Bobbie McFerrin shows how having high expectations is okay as long as you show how to get there. We are all in the trust building business. How do we get that trust? Maybe we need to lead with it.Expectation Setting

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