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marketing resources

Marketing Templates – Great shortcut tools!

By | Customer Insight, Marketing Tools, Small Business Marketing | No Comments

If you have started to review your marketing then you will find the marketing templates we have really useful.

I have been collecting and creating marketing templates for sometime to make the process of marketing easier. Please find these templates below by clicking on the link.

Steps in Building Your Business: Overviews the marketing process that we take at MacInnis Marketing to build a 1 page marketing plan.

Identify your ideal customers: who are those people you serve best and love to work with. Focus on these. This template helps you narrow your focus and allows you to be more purposeful with your marketing strategy.

Marketing Planner template. Adapted from the Brandeo template to make more sense for small business this template will assist you in planning out your marketing activities over a 12 month period. When you need help you know who to call!

Marketing Objectives Mud Map. This map sets out the considerations you need to take into account when making a marketing plan.

Marketing Strategy Planner. This is a simplified version of defining the marketing strategies that as a small business you will use to plan your marketing activities.

Vision Mission and Values Template. This helps you identify what your vision is for your business and how you are going to achieve it with your value set.

Content Mapping. This Barbara Gago Persona Mapping pdf is a great tool for mapping out your content strategy using the buying cycle and a persona profile template to profile your ideal customer.


Core Marketing Messages. This template assists you to write down your core marketing messages in a customer centric way. This copy can then be used on your website, brochures and other marketing materials.

Forecasting sheet I use to estimate the number of prospects and customer for a given period.

Design Brief  is a template I use all the time to create clear objectives for a campaign to communicate with others.


70 of the best marketing apps – most are free!

Note: Please if you are going to copy or reproduce these templates give credit to the author.


Start the new financial year with a simple marketing system

By | small business marketing | No Comments

Too many small businesses put marketing in the too hard basket. Worse still they take a passive approach and believe if they just keep doing a good job the referrals will fuel their business growth! When times are good this might just work, but waiting for the phone to ring rarely works.

As a small business consultant I work with many small businesses that for so long have either had a random approach to their marketing effort, where they don’t know what actually worked, or they have gone for the silver bullet and put all their resources into Internet advertising. Neither approach works. The funny thing is a simple organised approach to marketing is the best and most effective and it doesn’t have to cost the earth or be too time consuming.

I have developed an online free system for small businesses to get a jump-start on their marketing for the next financial year. This system I am happy to give away for a limited time to help me gather feedback before I make it a paid online resource. As I see it, it is a win-win for both parties. The small business owner gets some tools, templates and resources to help create a simple marketing approach and I get feedback on how to make the system even more effective. Go to The Simple Marketing System to download your free tools today!

Here is one of the models.

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