This month starts my Value Proposition Workshop Series around Australia for the Department of Industry and Science for the resource sector. A value proposition is a much misunderstood term by small businesses. It really means why your customers choose you? What value do you provide them? Thinking about your value proposition brings up all sorts of questions and some that you may not want to confront.
If you are a small business that started your SMB because you loved doing something, it just might be that you have never tested the value that you offer. The most common reason why businesses fail is they have built a business around something no-body wants.
Why not test your value proposition here in my quick survey and see how you stack up.