Virgin Airlines have recognised that maintaining their competitive advantage in terms of their culture is critical and something that the other airlines could find it hard to replicate. The friendliness of the Virgin staff has become a foundational element of their brand. To keep this culture in tact has been a challenge as they have grown. 90% of their staff never sit down at a desk or pc. They needed a app that would allow the conversation to be mobile. They wanted their staff to be able to communicate effectively with staff and with customers. They use Salesforce’s CRM social chatter function to deliver this functionality and is a real competitive advantage. Hear from Virgin Airlines American division how they are going to change the flight time for all of us.